What is SEO audit and why is it important to your strategy?
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What is SEO audit and why is it important to your strategy?

In today’s competitive digital marketing world, it’s essential to pay attention to every detail of your site in order to keep your site rankings high. If you want to be found, you need to make sure that Google and other search engines can read and index your content properly, so they can display it prominently in their search results. An audit identifies any weak points in your site and makes suggestions on how to make improvements. In this article, we’ll cover the basics of what an audit is and why it’s important for your business.

What is an audit? 

An SEO audit is an evaluation of a website’s search engine optimization. Its purpose is to identify any areas where the site may be not be performing as well as it could be, and make recommendations for improvements.

Why is it important for SEO strategy? 

It help you understand what areas of your website need improvement in order to rank higher in search engine results pages. An audit can also uncover opportunities that you may have missed, such as keywords you could be targeting or link building opportunities. SEO audits are also valuable because they can help you keep track of your progress over time.

Types of audits 

There are three types of audits: on-page, off-page, and technical. On-page audits focus on the content and HTML of your website to make sure it is optimized for search engines. Off-page, on the other hand, looks at the links pointing to your website from other websites, as well as social signals like shares and likes. Technical audits check that things like your site speed, page load time, and mobile friendliness meet Google’s standards.

Another division can also be distinguished. Manual, automatic, and manual-automatic. A manual audit is conducted by a human expert who reviews your website and makes recommendations for improving your strategy. An automatic audit is conducted by a computer program, but in this case, you don’t have any recommendations only data. A manual-automatic audit is the most comprehensive combination of both methods.

When you should conduct an audit especially?

Although an audit should be part of any strategy and should be performed at least once a year, there are situations when it is exceptionally needed:

  • when setting up a new website,
  • at the time of making significant technical changes to the website,
  • before starting UI changes,
  • after Google updates,
  • after changing the marketing strategy,
  • after taking over the website from another owner,
  • to eliminate Google penalties.

Who should do it?

An audit should be conducted by an expert from a SEO Limerick that specializes in search engine optimization.  These experts can help you not only avoid potential pitfalls, but also take advantage of opportunities. The auditor will thoroughly assess all the factors that could impact your rankings, including content quality, user experience and keyword targeting. The auditor will then provide a detailed report on their findings for your reference as well as recommendations for improvement.

Costs

The cost of performing an audit depends on two elements: the size and complexity of the website. Its process is different for small and medium-sized enterprises than for large international enterprises. However, it can be estimated that statistically the best Cork SEO company start with prices from several thousand upwards.

It is also worth knowing that you can also perform a free SEO audit. However, it is difficult to assess the level and credibility of such activities, because due to their routine nature, they are very limited.

Wrapping up

Everyone needs an audit, without exceptions. It helps to assess the situation of the website on the web and compare your website with the competition. It is a method that allows for an objective evaluation of actions, but it should be remembered that it will not solve our problems – it will only illuminate them. If you care about visibility, click-throughs, high conversion, this is an essential element of optimization. Regular audits can help prevent big problems down the road by keeping you on top of your SEO game.

Main photo:Elf-Moondance/pixabay.com

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