Positioning – an essential element of modern marketing
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Positioning – an essential element of modern marketing

Running your own business online is not as easy as you might think. Many e-commerce entrepreneurs cite among the advantages of the online sales market high accessibility and many opportunities to earn money, and among the disadvantages – high, ruthless competition. The basic measure to act on the insufficient popularity of the site in relation to others is search engine optimization, which increases the popularity of the chosen site in relation to others and consists in improving its position in Google search results. Interactive agencies are responsible for SEO activities, but it can be done on your own – at the outset, however, we suggest that it is not worth it. Agencies like Chicago SEO or the best Baltimore SEO have experience in search engine optimization so much that the vision of top 3 in search results becomes real. Most internet users looking for goods or services use content search engines for this purpose. So it is worthwhile to be in the highest possible position.

Basic SEO activities

Foreign, domestic and local positioning is an extremely important element of modern marketing, thanks to which it is possible to achieve much better financial results of the company, accelerate its development and enable expansion to other markets. As part of positioning, a good SEO agency should perform a number of different activities. All of them are equally important in terms of the effectiveness of the activities and all of them have an impact on how quickly you will achieve good results.

The first and most important activity, which is done even before search engine optimization begins, is an audit. This process involves an in-depth and precise analysis of the chosen website in terms of its current SEO status. Programmers and positioners, thanks to obtained information, can create an individual action plan and plan a strategy https://www.icea-group.com/search-engine-optimization/.

On-site activities include carrying out many activities directly on the website. It is worth distinguishing among them optimization and modification of the source code, accelerating its operation, changing the header hierarchy or improving its structure. Moreover, it is necessary to take care of the visual and usability aspect of a chosen website (UX and UI services are available at Chicago SEO agency offert).

As part of off-site activities, the agency will conduct, among other things, the process of acquiring backlinks that lead directly to your site. In the past Google’s algorithm took into account the number of links and on this basis determined the correct position of the page in comparison to others. Now, however, what matters is the highest possible ranking of the page on which it is placed. This is how Google ended the popularity of link farms among SEOs – says expert from best Baltimore SEO agency.

What should you pay attention to while achieving your goals?

First of all, assess whether your actions are paying off in the form of desired results and it is worth answering the question whether support in the form of an SEO agency like Chicago SEO or Best Baltimore SEO will not turn out to be the solution to your website’s lack of visibility. 

The most important thing is to set yourself a realistic, achievable goal when positioning. Many entrepreneurs mistakenly assume that during the positioning their website should occupy the first place on the selected key phrase, but in fact in most cases it is completely impossible without the involvement of huge financial resources. For this reason, it is advisable to use the services of an SEO agency that is well-known in the market and has a track record of success.

main photo: Tumisu/pixabay.com

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  • Kate Brown 22.07.2022

    It seems to me that one of the most important things we should pay attention to is the SEO audit that you mention. Unfortunately, many people forget about this step and go straight to positioning. However, if we want Search Engine Optimization to bring the desired results, we must conduct a thorough analysis of the website. After an SEO audit, you should prepare an individual marketing plan, which will make positioning much easier.

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